Fish Market vs Supermarket
Discussions today regarding seafood are primarily about the mislabeling and substitution of products, and the difficulties associated with tracing the product source. Swapping one fish for another can have health implications for consumers as some fish contain toxins or allergens; it can undermine current conservation efforts and make it difficult for consumers to make sustainable choices. A global analysis suggested that upwards of 30% of seafood products are mislabeled or inaccurately described. Twice a year, the Marine Stewardship Council (MSC) conducts DNA tests on random seafood samples to monitor the effectiveness of its traceability system and guard against seafood mislabeling.
Sustainability and Traceability
Our seafood is direct to the consumer. It does not go through the complex and opaque processing channels sometimes associated with the importing and exporting of seafood products.